i.e. | CREATIVE CAPABILITY

Mar 21

BAY BUCKS – ONE COMMUNITY’S IDEA TO HELP THE LOCAL ECONOMY

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Remember the fake currency/coupons you used to make to give as gifts when you were low on cash – One coupon good for one hug or one kitchen cleaning. Well, some communities find themselves trying out various versions of this concept. They are printing local currency that can only be used within their locality. This would help a larger portion of the money spent to stay within their own community. In the Traverse City, Michigan region they have Bay Bucks that are dollar for dollar matches for Federal dollars. Click here to read more.. »

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Mar 5

INSCRIBED WITH LOVE…..

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Some unique wedding ring inscriptions:

Two wishes left

Put it back on

My one and only home run

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Feb 22

JACK BLANKENSHIP…SOME REAL FACE TIME

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Having been raised back in the days when the stands at sporting events were filled with hundreds of foam fingers on a good day, this does qualify as a different take on the “let’s distract the other team” idea. Giant pictures of celebrities or team fan favorites have graced the stands over the years, but Jack Blankenship took it one step further and landed himself on the Today Show. Click here to read more.. »

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Feb 11

FOR BOEING’S NEW 787 THINGS ARE LOOKING UP

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FlightAware photo

Proud of your product and want to take to the air to let everyone know it – usually this means trying to get some media time. That’s what some pilots of the new Boeing 787-8 Dreamliner did in a rather unusual way. Click here to read more.. »

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Feb 10

ERIN KING’S HIGHER EDUCATION

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Remember the long walk to the mailbox to retrieve your college letter of acceptence or rejection. Once you pulled that acceptence letter out, all that was left was the jumping up and down and calling your family and friends. Not so for Early Admission students at MIT.
Click here to read more.. »

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Feb 7

TERRY MOORE….TIED UP IN KNOTS?

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Ever had a creative idea but thought it wasn’t deep enough or it was just too obvious to be of any use to anyone? THINK AGAIN – and I will prove it. Click here to read more.. »

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Aug 28

NYNEX ADS — SIMPLE YET EFFECTIVE

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Walking down the streets of New York City in 1987 you look up to see a billboard that simply pictures a Matchbox truck on the end of a fork, the NYNEX Yellow Pages logo and the tagline “If it’s out there, it’s in here.” Confused New Yorkers tried to figure it out what it meant. After several weeks the exact same picture would go up on the billboard with one difference – it contained the word “Forklilft”. Click here to read more.. »

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Aug 6

CREATIVE IDEAS CAN ANNOY

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For an idea to be deemed creative, it should be unique and hopefully very memorable. Some creative ideas are considered annoying as well. One of the most creative, yet annoying ideas of all times is The Singing Bass Fish Plaque. No one can argue that it isn’t a creative idea and not many people, after listening to hours of “Don’t Worry, Be Happy” over and over again, can dispute the fingernails down the chalkboard effect it has on you. A few other ideas that have come close, but just can’t reach that level of creative yet irritating are the dancing flower (plastic flower often with sunglasses on) that dances to music, the pet rock, and that phrase that is hard for Baby Boomers to forget (although most have tried) “Sock it to me”.

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Aug 1

WHAT WERE THEY THINKING?????

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Today: Originally known as:

Google BackRub

Best Buy Sound of Music

Hertz Rent-A-Car Drive Ur Self

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Mar 29

DOOGLING???

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Google, perhaps arguably one of the most creative forces on earth, started giving users a little something extra beginning in 1998. Larry and Sergey, cofounders of Google took the Google logo and simply added a stick figure in the back of the letter “O” to their logo. This was meant to tell users they were “out of office”. The users reacted very positively to this idea and the Google Doodle was born! Since then there have been hundreds of “doodle alterations” to the Google logo. These revisions celebrate different holidays and special days. I couldn’t show one of their Doodles because of copyright laws, but here is a link to a page of them: http://www.google.com/logos/index.html They also hold a contest once a year. This year students, parents, teachers, and members of certain boys and girls clubs were allowed to submit a doodle reflecting, “What I would like to do someday…”.

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BAY BUCKS – ONE COMMUNITY’S IDEA TO HELP THE LOCAL ECONOMY

INSCRIBED WITH LOVE…..

JACK BLANKENSHIP…SOME REAL FACE TIME

FOR BOEING’S NEW 787 THINGS ARE LOOKING UP

ERIN KING’S HIGHER EDUCATION

TERRY MOORE….TIED UP IN KNOTS?

NYNEX ADS — SIMPLE YET EFFECTIVE

CREATIVE IDEAS CAN ANNOY

WHAT WERE THEY THINKING?????

DOOGLING???