ONE HUG = ONE COCA COLA! Sound far-fetched? Not to the Coca Cola Company. As part of their “Open Happiness” campaign, Coke placed one of their vending machines on the campus of University of Singapore. On the front of this machine were simply the words “Hug Me”. Consumers need only give the big ole machine a giant bear hug and a free can of soda comes out. “Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large,” said Leonardo O’Grady, ASEAN IMC director, in a statement. What an awesome free gift!!!! (…. and you get a soda too).
http://abcnewsradioonline.com/business-news/hug-a-vending-machine-for-a-free-coke.html
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